Yseult de Cloedt " The Baby Book by Sixteentwentyseven "

Could you briefly describe your background?

My name is Yseult de Cloedt, I am 27 years old and I am the mother of 2 boys.

After completing my university studies in communication in Louvain la Neuve, I worked in a real estate company where I was in charge of developing and promoting the communication of various projects.

Very quickly, I realised that I didn't want to be an employee and sit behind a desk all day. As a young mum, I always had the desire to combine my role as a mother with my aspiration to become an entrepreneur.

How did you come up with the idea for your company?

I dreamed of independence, of being my own boss. I decided to create my own company and sell online baby clothes from 0 to 4 years old. I looked for small brands that were not yet distributed in Belgium. And at the same time, I had the idea to create a Baby Book in collaboration with my mother because I could never find any that I really liked on the market...

It took us a year to create the book and another year to make a name for ourselves…

What product(s) / service(s) do you offer today? How has it evolved / will it evolve? Where do you see yourself in 5 years?

Today the sale of our book is our main activity because the sale of baby clothes online is very complicated and the margins are too small to really be significant. We are already at the second edition of our book.

Our goal in the next 5 years is to expand its distribution, to sell it more and more abroad and to translate it into Dutch and English.

And of course, to create new books for baby and kids… 

What is your greatest success / the accomplishment you are most proud of

We are very proud to have entirely sold out our first edition. We are also very happy to be distributed abroad and to have seduced so many young mother.

What is your Moto in life?

Your dream is achievable !