Could you briefly describe your background?
After seven years running the marketing agency La Movida with my mother Michele De Maertelaere. I decided to join the Niets project with my friend Alexandre Hauben.
After years at Spadel and Akzo Nobel my last assignment was the BMW brandstore on Boulevard de Waterloo. For 7 years it was the centre of luxury events for BMW. I started the idea of Botaniets in 2019 to start sales in 2020.
Niets is a zero alcohol company where we produce own products and distribute products from partner brands.
How did you come up with the idea for your company?
Alexandre and I are sport lovers and not particularly heavy drinkers so we often found ourselves with a softdrink or water.
We thought there was a niche to get to. People who want to enjoy a party feeling but don’t have the urge to drink alcohol.
What product(s) / service(s) do you offer today? How has it evolved / will it evolve? Where do you see yourself in 5 years?
We have 1 own product Botaniets and 2 new creations are on the way.
Besides our own products we distribute 5 other brands.
The goal for the next 24 months is to create 7 own products and have a brand portfolio of 25 brands in distribution.
What is your greatest success / the accomplishment you are most proud of
The fact that we did a crowdfunding after only 12 months and convinced 150 investors to support our cause.
Next to that, the fact that we are represented in 650+ horeca and boutique addresses.
What is your Moto in life?Maximilien: Do things with passion or not at all!
Alexandre: You don’t need to be great to start, but you need to start to be great.